Hello

I Am Leah Hoefling a Developer an Explorer a former Marketer Analytical a Problem Solver a Traveler a Writer

leahgwin

About Me.

Full Stack Web Developer
Hi! I am Leah Hoefling.

In 2016, I was a bright-eyed, recent college grad who had just landed a Social Media Customer Experience position at one of my dream companies, Lyft. It was my first step out of the safe nest of college and internships and into the tech world. During college, I dove deep into the world of Digital Marketing, learning a variety of skills such as Public Speaking, Social Media Strategy, Digital Photography, WordPress, Google Analytics, Facebook Ads, Google Adwords, Spotify Analytics Strategy, and more. I was excited to take these skills and put them to use in my role at Lyft. During my time at Lyft, I was able to learn more of the depths of the tech industry and the different roles required to make an excellent product. Because the Social Media Department is on the "front lines", in my role, I was constantly working with Software Engineers, Product Managers, Voice of Customer Specialists, and Branding Managers. After being in consistent communication with Engineering and Product, that side of the tech industry started peaking my interest because of how much creativity, strategy, and innovation went in to the product. From then on, I worked to integrate my Social Media role in with Engineering and Product by adding on additional responsibilities such as organizing Product Feedback, reporting major bugs through JIRA, and working with Engineering on the Lyft + Facebook Messenger integration. Eventually, I decided to take the exciting leap towards a full-time role as a Web Developer. I enrolled at Nashville Software School in the full-time Web Developer Bootcamp in order to gain the skills necessary to join a development team as a Junior Developer. After graduating in November 2018, I joined Nashville Software School as a Junior Instructor, and where I got the opportunity to pour into the lives of students who impact Nashville's tech scene. At NSS, I taught a variety of lessons on topics to the adult students and also executed ways on how to improve our curriculum to better teach the hard development concepts. I loved seeing the students start with almost no knowledge in development, and then 6 months later walk out of our doors as problem solvers and junior devs ready to take on the world. Now, I currently work for the State of Tennessee's Comptroller of the Treasury building applications to help make government work better.

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Experience Highlights.

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Software Developer at State of Tennessee's Comptroller of the Treasury

• Design and build C#/.NET CORE web applications for internal and external users • Database design with SQL Server (SSMS) • Work with Azure Commercial and Azure Government Cloud--utilizing workflow technology such as Azure DevOps for project management and Azure Functions to process events sans server • Client-side development with JavaScript and jQuery • Design and implement state machines for workflow application • Contribute software engineering expertise in the development of products through the software lifecycle, from requirements definition through successful deployment. • Led product demos of applications due to ability of being able to effectively communicate and translate user needs into easy-to-understand software solutions. • Designed onboarding curriculum for new hires and led approachable training sessions while also following through post-training with continuous mentoring of new developers on team.

Junior Instructor at Nashville Software School

• 6 months teaching JavaScript, React, and introductory software development concepts, 6 months teaching C#, .Net Core, and SQL Server, and 3 months teaching Python, Django, Django REST Framework, and SQLite • Helped develop and write a new frontend curriculum that provided more context in the form of narrative to teach beginning students the fundamentals of HTML, CSS, & JavaScript; saw students grasping the concepts of loops, conditionals, and modular code at faster paces than the previous curriculum • Taught a variety of lessons on topics: SQL, fundamentals of JavaScriptand C#, ERD’s, Github, Debugging, basics of the React Framework, and backend data structures • Acted as a product owner/scrum master by teaching Agile Methodologies, running sprint planning ceremonies, daily standups, clarifying product requirements, and performing code reviews/retros at the end of each sprint • Recognized for clear communication, relatable and diplomatic leadership skills in the classroom and on the Instructional Team, and dedication to mentoring students through the program

Junior Full Stack Developer at Nashville Software School

Rigorous full-time software development bootcamp that concentrates on full stack development essentials and problem solving while learning HTML, CSS, JavaScript, jQuery, React, C#, .NET, and SQL. The final half of the program is executed in a simulated company environment with Scrum methodology.

Brand Manager at Inflammo, LLC

In this role at this startup company, I wore many hats, which taught me how to balance a variety of projects at once, as well as teach myself news skills required to help the company succeed. I balanced the duties of Project Management, Marketing, Branding, Sales Development, Client Happiness, and Internal Engagement which included overseeing the marketing strategy and website revamp.

Social Media Customer Experience Associate at Lyft

This role represents Lyft’s voice on social media through Facebook, Twitter, and other platforms. The role works cross-functionally within Lyft with Product, Marketing, Legal, Communications, Engineering, and Voice of Customer to ensure a cohesive voice of support and improve the Lyft product. On this team, I also took on additional responsibilities such as planning team outings, onboarding new Social Media team members, and organizing Product feedback.

Digital Marketing and Data Analytics Streaming Intern at Universal Music Group

At Universal Music Group I pulled data weekly from Apple Radio to analyze the streaming algorithm, took part in the strategy and action behind Shawn Mendes reaching 1 billion streams on Spotify, contributed to the branding and strategy behind the global Digster brand, and conducted in-depth competitive research analysis.

Digital Marketing, Design, Photography, and Journalism Freelancer

As a freelancer, I have worked with a variety of clients such as Hanson, Moon River Music Fest, Julie Paisley Photography, Her Story of Success Podcast, the NFL Titans, Poppy and Monroe, Verticity Cycling, and Good Grit Magazine. I've helped these clients by forming social media strategies, creating marketing plans, running Facebook and Google ads, editting and taking professional photos, writing content, designing logos, graphics, or one pagers, and excecuting digital marketing methods.

Lipscomb University

Bachelor's Degree in Digital Marketing and International Business

-One of five to receive the Trustee Scholarship, a full-tuition scholarship to Lipscomb University.

-Awarded College of Business Outstanding Marketing Student.

Projects.

All Development Branding Design Writing

115

Months as a Nashville Resident

6

Months of Learning Web Development at Nashville Software School

15

Months Spent Teaching Web Development to Future Developers

5

Programming Languages Learned... so far!

Say Hello!

Location

Nashville, Tennessee

Email

leahgwin AT gmail DOT com